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Collaboration with Yayoi Kusama 畅谈与草间弥生的设计合作



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在日本,草间弥生(Yayoi Kusama)是具有代表性的艺术家,主要从事雕塑和装置艺术。 因为在战争期间成长,她因此度过了一个不快乐的童年,并且饱受精神疾病的困扰。 当草间弥生十岁时,她开始体验到圆点的生动幻觉,并将其带入了她的艺术作品。 后来,这些圆点成为她作品的重要标志。


Yayoi Kusama is a representative artist of Japan who works primarily in sculpture and installation. Growing up in a war situation, she spent an unhappy childhood with a mental disorder. When she was ten, she began to experience vivid hallucinations of polka dots all around and she carried this into her art. These polka dots became a trademark of her work.


鉴于Love&Fit——草间弥生巨型南瓜展览将在中国举行,Tencent决定推出融合企鹅角色的合作产品。 在这个协作项目中,最重要的事是将两个品牌适当地结合在一起,同时清楚地显示出两个品牌的身份特质。 大家的设计师浏览了草间弥生的过往作品,并试图找出她最具代表性的设计风格,以便将其与大家的角色结合起来。


Love&Fit, a giant pumpkin exhibition of Yayoi Kusama, , will be held in China and we decided to launch collaboration products of our penguin characters. The most important thing in the collaboration project is to combine the two brands properly and at the same time, clearly show the identities of each of the two brands. We looked through Kusama’s works and tried to find out her most representative design style in order to combine it with our characters.



草间弥生最重要的标志性作品就是南瓜。黑色波点映衬在黄色背景下的组合,成为了她最具有带代表性的颜色和造型,并且被广泛应用于各种展览和艺术作品之中。


One of Kusama’s most famous works is the pumpkin. The black dot pattern with a yellow background which is used in this work has become a representative color and pattern symbolizing her and has been used in various exhibitions and works.


纵观草间弥生丰富的艺术作品,有两种色彩组合,即明黄和黑色以及红色和白色,被视为最具有草间弥生特色的类型。因此,大家尝试将这几种颜色与大家的形象组合起来。


Among the various work styles of Kusama, two kinds of color combinations, Vivid yellow + Black and Vivid Red + White, looked to be the most representative styles of Kusama. So we tried to combine these color combinations with our characters.






为了本次项目,大家设计了合作款logo。为了展示草间弥生独一无二的波点,大家运用QQ和PUPU的面部取代了以往单纯的文字logo,并与Love & Fit展览标识相结合。


We designed a collaboration logo for this project. To show the unique dot style of Kusama, we used QQ and PUPU’s faces instead of the general text logo and combined it with Love & Fit exhibition logo.




这款限量版玩具是为了庆祝QQ21周年,因此相比于其他方案,对设计水准有很高的要求。在保留波点样式的同时,大家使用了黑色与白色、金色与银色的组合来让产品看上去更加奢华。


This limited edition toy was designed to celebrate QQ's 21st anniversary and it required a high-class design that is different from other applications. While maintaining the dot pattern, we used black & white, gold & silver color combination to make it look more luxurious.




A. Limited Toy 限量版潮玩

在大家开始设计草间弥生love&fit展览潮玩之前,大家调研了多种材料的使用,并且决定使用釉面陶瓷和金色材质,让大家的潮玩更显高级感。


Before we start to design the limited edition toy of Yayoi Kusama love&fit exhibition, we investigated various materials and decided to use glazed ceramics and metal which can make the toy look more premium.


QQ, babyQ和PUPU有一种很可爱的感觉,因此大家去掉了他们的眼睛,而专注于他们的外部形态。这种改变会让潮玩更具有现代感和神秘感。


QQ, babyQ, and PUPU have a cute feeling so we removed their eyes and focused on their outer shape to make the toy to have a modern and mysterious feeling.



波点是草间弥生的特色和身份识别。因此在保留草间弥生特色的同时,大家测试了一系列运用多种色彩搭配的波点来匹配大家的IP。大家选择了一款有四种尺寸的波点不规则适配于潮玩的方案。


The dot pattern is the characteristic and identity of Yayoi Kusama. We tested a lot of dot patterns with various colors to match with our IP while maintaining the identity of Yayoi Kusama. We chose a pattern that had four sizes of dots applied to the toy irregularly.



当将波点设计在潮玩上时,波点不应该被扭曲或者切割。出于这个原因,大家使用了Substance PainterApp来一个接一个的适配各种波点。


When applying the pattern on the toy, it should not be distorted or cut. That is the reason we used the Substance Painter program to apply the dots one by one.



通过Substance Painter来设计波点,潮玩最终呈现了出来。


By using the Substance Painter to apply the dots, the toy was completed.



B. Keyring 钥匙扣

同样的,大家决定设计一款与潮玩造型完全相同的钥匙扣。大家希翼这个小挂件的设计可以与潮玩的设计完美匹配。最终,钥匙扣使用了金色金属和黑色皮质与光滑潮玩外形相结合的方案。


Also, we decided to make a keyring using the toy shape. We wanted an accessory design that goes well with the toy design. The final keyring was designed, using gold metal and black leather together with the glossy toy shape.




C. Toy Package 玩具包装

针对外包装设计,大家使用了金色铝箔印刷的方案让产品看上去更加奢华。黑色外包装的盒子让色彩明亮的潮玩更加出彩。


For the package design, we used gold foil printing on matt black paper to make it look more luxurious. This black colored box could make the bright colored toys stand out very well in it.


大家设计了许多结合草间弥生最具有代表性颜色和QQ及PUPU形象的方案。其实,这并不容易。因为明黄的波点很容易显得过于幼稚和过时,不容易表现出潮流的趋势。但是,大家仍尝试了几种不同的方式将可爱和潮流结合的方案。


We designed many applications combining Kusama’s representative color patten and QQ&PUPU. It was not easy to design trendy applications because vivid colored dot patterns can easily look too childish and old-fashioned. But we tried many different ways of combining and made cute and trendy applications.


A. Vivid Yellow + Black 明黄+黑色


为了这个设计概念,大家使用了两种撞色,即明黄和深黑,并且做成了很潮的设计。每种双色组合都有对应的两个图形样式。一个是以角色为中心的样式,而另一个仅仅表现波点造型。针对角色为中心的样式,在背景上的波点被应用于衣服及角色的身体上,并且毫无违和感。而对于表现波点造型的那一类,QQ和PUPU的面部形象则和草间弥生的波点样式完美融合。这两种设计方案被应用于多种产品,并且以多种方式表现出来。


For this concept, we used the vivid contrast of bright yellow and deep black and made trendy design. There were 2 graphic styles for each of the 2 color concepts. One is a character-centered style and the other is pattern style. For the character-centered style, the dot pattern on the background is also applied to the clothes and body of the characters and gets along very well. For the pattern style, QQ and PUPU’s round faces are mixed well in the Kusama’s dot pattern. These two styles can be used in many kinds of applications in many different ways.




B. Vivid Red + White 亮红色+白色


针对这个设计概念,大家使用了浓烈的红色和比较吸睛的设计。同样的,也是每种色彩概念,有两种图形样式。


For this concept, we used strong red color and made eye-catching design. There’s two kinds of graphic style for this color concept too.



C. Final Products 成品


在众多设计中,最适合的组合被挑选出来,并进入生产环节。


Among many designs, the most suitable ones were selected and produced.


91岁知名艺术家最特别的一次展览与世界上发展最迅速的IT企业的合作,看起来很难结合在一起,但是,因为艺术其实是青春永驻的,大家让这次合作变得很精彩。这是一次超出预期和带来意想不到惊喜的合作。大家一直在寻求更多机会将大家的企鹅IP联盟与众多不同领域的品牌结合起来。


A special collaboration of 91-years-old artist exhibition and characters of the fastest and trendy IT company can be thought to be not a good match. But because art is always timeless and ageless, we made a wonderful collaboration together. A collaboration with brands that no one expected could bring unexpected amazing results. We keep trying to find more chances to have collaborations for our penguin IPs with many other brands in various fields in the future.


大家期待最终成品正式面世的那天。所有这些草间弥生Love&Fit的合作产品都将会在即将到来的QQ潮玩展火热开售!


We are looking forward to the day when our products finally meet the customers. All of these Love&Fit collaboration products will also be sold at the upcoming QTX.



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